Cohort analysis in Marketing

As a business owner or marketer, you are constantly seeking ways to make your marketing strategies more effective. One method that can help you achieve this goal is cohort analysis. Cohort analysis is a powerful tool that enables businesses to gain insights into customer behavior over time. It involves analyzing groups of customers with common […]

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Marketing Strategy

Define your target audience – Clearly identify and understand the specific group of people or businesses you want to reach with your marketing efforts. Consider demographics, psychographics, and behavior patterns to create a comprehensive profile of your ideal customer.   Set clear objectives – Establish specific, measurable, attainable, relevant, and time-bound (SMART) goals for your […]

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